Verb Technology Rebrands as TON Strategy Co. After $558M Toncoin (TON) Treasury Move Sparks 90% Stock Surge

Verb Technology Company, Inc. (VERB) shares soared 90.56% to $18.16 after announcing a $558 million private placement. The funds will support the company's strategic shift to hold Toncoin (TON) as its primary treasury asset, accompanied by a rebrand to TON Strategy Co.

The private placement, priced at $9.51 per share, drew participation from more than 110 institutional investors. This positions Verb to hold roughly 5% of TON's total supply, capitalizing on Telegram's 1 billion+ user base for potential growth within the TON ecosystem.

New leadership will guide the company's crypto treasury strategy, marking one of the most notable corporate adoptions of a digital asset treasury to date. The move underscores increasing institutional interest in cryptocurrency reserve strategies among public companies.